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Red meat based solutions for ageing Australians (Request for Tender)

Opportunity for

  • Red meat manufacturers, innovators and service providers capable of developing a range of red meat based products suitable for ageing Australians.

Opportunity description

Industry challenge: By 2025, almost 1 in 6 Australians will be over the age of 65. Yet whilst they represent a large segment of society, with a disproportionate amount of spending power, few commercial businesses have them in their sights as a customer. From a red meat perspective, they represent a significant growth opportunity, not only because seniors generally like red meat, but because for their health and wellbeing, a diet high in protein is important to maintain muscle mass and hence independence.

The 2020 Royal Commission into the state of Australian Aged Care, determined that approximately 50% of aged care residents are either malnourished, or at risk of malnutrition. This is most obviously defined by a loss of muscle mass (Sarcopenia) and thus determined by a loss of weight (as a senior, you can be overweight and malnourished). It has been shown that an intake of 25-30g of protein at meal times through high protein menu planning will support elderly residents. High bioavailable protein in the form of red meat is the best source of protein. Malnutrition is caused from an inability to eat enough food, and often the elderly have a reduced intake, small meals, difficulties swallowing and often cannot eat enough volume to maintain body weight.

Opportunity background: This opportunity builds on past research conducted by Meat & Livestock Australia (MLA):

Current opportunity: MLA is interested in partnering with suitably qualified red meat manufacturers, innovators and service providers, capable of developing a range of red meat based solutions suitable for ageing Australians living independently or in residential aged care facilities.

Proposals should detail both products that will be designed and path to market that includes launching a range of red meat based “products” incremental to current mode of operations and/or considers novel technology platforms and business model design. This call for proposals is not for early stage ideation concept only development.

Submission process

Click 'Visit website' for link to the MLA website. Participants are required to complete the Request for Tender application. Click 'Enquire now' for questions regarding the submission process and requirements.

Opportunity type

Seeking interest, Joint venture

Express interest by

5:00pm (AEDT) Friday 3 December 2021
Visit website

Readiness

Mid (TRL 5-7)
Proof of concept in the laboratory then in the field resulting in the development of a minimum viable product (MVP).
What does this mean?
Describes the stage of the challenge or opportunity being pursued.

Project led by

Multiple industries
Alternative protein Beef cattle Other rural industries

Meat and Livestock Australia (MLA)

MLA’s purpose is to foster the long-term prosperity of the Australian red meat and livestock industry. We do this …

Multiple industries
Alternative protein Beef cattle Other rural industries
  • Location

    Australia

  • Organisation type

    Research funding body

Logo for Meat and Livestock Australia (MLA)

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