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Jane's Weather - Weather forecasting and alert system application - $750,000 fundraising round

Opportunity for

  • Investors seeking equity investment in a novel weather forecasting and alert system digital application
  • Agtech platforms interested in API integration with complimentary services.

Opportunity description

Industry challenge:

Every day, weather forecasts are calculated by several global weather models. Traditional weather forecasts and apps show the solution from only one of these, so you need to consult numerous sources to see the full picture. Then you need to spend time and effort comparing the different advice in your head, from what is actually publicly available.

Farmers spend far too much time and effort consulting these different sources every day, trying to divine what is most likely. And they can only see what is publicly available, or spend thousands of dollars on incomplete overseas platforms. If Australian farmers don’t make the effort or pay the expense, they end up relying on poor guidance which leads to costly mistakes and missed opportunities.

Jane's Weather is bringing all these weather forecasts together into the one platform. But we don’t stop there. We let you see the different outcomes side by side to easily determine what is most likely to occur. We blend this into one Consensus forecast giving you confidence in the data.

We also set industry specific Alerts so Australian farmers never miss information that is important to them. Our Spraying Alert lets a farmer see every hour in the next 10 days that conditions are rated good for spraying, specifically for every location they need to know about. We can Alert a range of industries about any weather element that impacts them.

Partner with Jane Bunn, a trusted broadcast meteorologist for over 16 years, from BoM, The Weather Channel, WIN News, ABC News, and the past 7 years at 7NEWS Melbourne. Jane’s mission is and has always been, to make sure you have the best weather information. Now she is developing a platform to provide that for as many people as she can.

Current opportunity:

Jane’s Weather is seeking investment of up to $750 000 from angel, corporate and institutional investors looking for a novel weather forecasting and alert system service.

Six months since MVP the platform is attracting around 13,000 users each month. From these there are 400 paying subscribers and 1700 signed up but free subscribers, both increasing around 10% per month. Converted from a 4000 contact mailing list, and Jane Bunn’s social media. No money has been spent on marketing so far.

Eight advertising partners have paid $67,700. Prior investment raised $400,000.

The Consensus Forecast and Alerts Service is available for use on other platforms via API. Agreements are underway with companies like Select Fresh, Pairtree.io, DataFarming, FarmAp, Eco Detection, MFT Energy and more. This is on a monthly subscription plus data usage model.

The platforms data scientists have successfully blended three models to produce a consensus, and Jane’s Weather are seeking further funding to add the fourth model and higher resolution data – the missing piece of the puzzle.

Four times higher accuracy than traditional apps, available 11 to 34 hours ahead of BoM. Specific information letting farmers make decisions, with Alerts so they never miss an opportunity and minimise risk.

Further funding will be used to:

  • Buy Euro model data, and higher resolution Australian model data to make the Consensus the best forecast, ahead of anything else on the market
  • Conduct targeted advertising campaigns to covert more users
  • Expand the team to complete platform development – with current conditions (satellite, radar, Australia’s largest observation network, lightning and warnings – both official and industry specific – centred around the users location), long range outlooks (no more vague maps - we offer specialised guidance so Australian farmers can conduct a risk analysis and make the most of their land), and apps with the Apple and Android stores.
  • Continually improve the Consensus Forecast and Alerts Service with machine learning and Artificial Intelligence.

Other applications:

The technology will be invaluable to Australian farmers, as well as those in construction, mining, forestry, fire services, aviation and logistics. 1.6 million Australians have a need to make commercial decisions based on the weather every day and we will make sure they have access to the best guidance available.

Global expansion is anticipated in the future, beginning with NZ, USA and Europe.

The data is perfect for businesses and companies that need a state of the art weather forecast to drive their own activities (ie any app or platform that can be improved by reliable weather information, anywhere from logistics, to crop planning, to energy trading to turf maintenance), and for businesses that serve the agricultural community (ie fertiliser sales, banking, machinery, real estate etc), so they can offer the Jane’s Weather Consensus directly to their customers.

We are forming partnerships to provide an essential forecast and alerts service, associating others with the Jane’s Weather brand and the trust of Jane Bunn.

Please don’t hesitate to contact Jane to participate in this round of investment, or to develop a bespoke solution for your weather data needs.

For further information, our pitch deck or financials, please go to "enquire now" and submit an enquiry.

Opportunity type

Seeking investment

Express interest by

30 November 2022

Readiness

Mid (TRL 5-7)
Proof of concept in the laboratory then in the field resulting in the development of a minimum viable product (MVP).
What does this mean?
Describes the stage of the challenge or opportunity being pursued.

Opportunity led by

Cross industry

Jane's Weather

Every day, weather forecasts are calculated by several global weather models. Traditional weather forecasts and apps show the solution from only one of these, so you either rely on that and hope for the best, or consult numerous sources to see the full picture. The second option involves spending time and effort comparing the different advice in your head.

Cross industry
  • Location

    Australia wide

  • Organisation type

    Startup or Scaleup or SME

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