Other rural industries Research project Nursery Usage & Attitudes Benchmark Program This project is benchmarking consumers’ attitudes and perceptions of the nursery category. The results will be used to inform and improve the impact of future marketing and provide the foundations to identify how future campaigns impact attitudes and behaviours. Funded by Hort Innovation Research organisation Fifityfive5
Multiple industries Fruits Nuts Vegetables Research project Consumer Usage & Attitude Tracking This investment is providing a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns. Funded by Hort Innovation Project date 28 Jun 2022 - 31 Jul 2023 Research organisation Fifityfive5