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2 results for #consumer-perceptions

Other rural industries
Research project

Nursery Usage & Attitudes Benchmark Program

This project is benchmarking consumers’ attitudes and perceptions of the nursery category. The results will be used to inform and improve the impact of future marketing and provide the foundations to identify how future campaigns impact attitudes and behaviours.
  • Funded by

    Hort Innovation

  • Research organisation

    Fifityfive5

Multiple industries
Fruits Nuts Vegetables
Research project

Consumer Usage & Attitude Tracking

This investment is providing a category tracking service to allow various horticultural categories to better understand consumer usage and attitudes and the effectiveness of marketing campaigns.
  • Funded by

    Hort Innovation

  • Project date

    28 Jun 2022 -
    31 Jul 2023

  • Research organisation

    Fifityfive5

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