3 results for #consumer

This project will explore the supply chains and relationships that exist between Australian processors/exporters and the final retail customer. The research focuses on the proposition that there is a middle market where consumers are still prepared to pay a slightly higher price for enhanced integrity. Meat & Livestock Australia (MLA) hypothesizes that such segments exist and technological solutions to providing information and assurances may add value to these mid-tier segments.

Meat Standards Australia (MSA) was developed by the Australian red meat industry to improve the eating quality consistency of beef and sheepmeat. This funding will provide project and study design consultation as well as statistical support for MSA research and development, as directed by authorised MSA personnel.

This project aims to identify new formats for red meat proteins and new occasions for their use, with a view to developing a red meat protein supplement/ingredient that excites consumers and new and existing product manufacturers.